top of page


ProEvents is the leading football marketing and management consultancy in Asia with expertise in providing unique and insightful football market intelligence. With offices in Hong Kong and Malaysia, ProEvents have organised and promoted football events all over Asia including Brunei, China, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

About Us: Welcome

ProEvents's co-founder and CEO, Julian Kam became one of FIFA Licensed Match Agent since 2000, and is the first Chinese individual to achieve this professional qualification. Together with chairman Paul Kam, they entered sports marketing industry by establishing ProEvents Management Limited in Hong Kong in 1992, at a time where the industry was dominated by overseas companies.

ProEvents has become the leading football promoter in Asia since its establishment. We have organised and promoted more international football matches and clubs football tours in Asia than any other companies. Teams brought into Asia include Manchester United, Chelsea, Arsenal, Liverpool, Manchester City, Tottenham Hotspur, Barcelona, Bayern Munich, Inter Milan, Juventus, and many others. Apart from Club teams, we also worked with National Associations such as Brazil, England, Argentina and all local football associations in the region. With our second to none track record in the industry, the company is well recognised and respected by leading sports and entertainment companies across Europe, Asia and America as well as by clubs and national associations.

ProEvents are more than just an agent, we offer an all-in-one event management services; carrying out all logistics in house to maintain the highest quality of services available to clients i.e. football clubs and national associations. Apart from events organization, our business also extends to club sponsorship, merchandising & licensing, player commercial endorsement and general consultancy in football industry.

About Us: Text


"We're very happy with how the tour has gone. Everything about it has been first class. On the playing side we're happy that everyone has had enough football to really prepare them for the new season."

David Gill, ex-Chief Executive of Manchester United

"The Club's pre-season tour of Asia has been a complete success. 

[Off the pitch] it has been unbelievable. When you think of Indonesia, Vietnam, and Japan, and how popular football is - it is a great experience for the players to realise that."

Arsene Wenger

"It's been amazing throughout the tour. The reception was fantastic I think, and it's excellent to feel the affection of people."

Jose Mourinho

"I am writing to put on record our thanks to ProEvents for all of your hard work in delivering another successful Barclays Asia Trophy in Hong Kong. The 2011 edition was excellent, but this year's event was, in my view, the best yet in nearly every aspect of both organisation and local impact. You and your tour team are to be congratulated."

Richard Masters, Chief Executive - Premier League

About Us: Testimonials
bottom of page