MALAYSIA – 10 May 2006: English Premier League superstars Steven Gerrard, Michael Owen, Ryan Giggs and Robert Pires have signed on with Celcom to promote its services.
The “first of its kind” players endorsement contract was concluded by ProEvents International Sdn Bhd.
The four footballers have already shot an advertisement in Manchester three weeks ago and the short film will be aired on local TV today.
This is a coup for Celcom as the four football heros are from teams with huge following in the country. According to Celcom CEO Datuk Shazali Ramly, the four signed on for his company on April 18.
Gerrard plays for Liverpool, Owen for Newcastle, Giggs for Manchester United while Pires is an Arsenal star.
The four are expected to come to Malaysia in August or September to shoot another advertisement.
They will be contracted to promote Celcom and its sister company Excel in Indonesia for a year.
Source: The Star (Malaysia)
Please visit www.celcom.com.my for more information.
For further details, please contact:
Mr. Rai Low
ProEvents International Sdn Bhd
Tel: +603 7805 3000