Mon, 22 Aug 2005

Chelsea Agrees Partnership with Tourism Malaysia

MALAYSIA - Chelsea FC has signed a sponsorship contract making Tourism Malaysia one of the Platinum Partners of the Club. Brokered by ProEvents, the leading football promoter in Asia, Malaysia will become the official travel destination of Chelsea FC in a deal set to further increase the club's standing in South East Asia.

The partnership underlines the growing popularity of the club, and the Premiership, in Asia and follows the club's successful visit to the region earlier in the summer.

"The move forms part of our international development strategy," comments Paul Smith, Group Business Affairs Director. "Chelsea has become a global brand and we are delighted with the interest the club receives from this region. Agreeing a Platinum Partnership with Tourism Malaysia underlines how important the area is to us."

"This is a tremendous opportunity for Malaysian tourism and we are delighted to be working with Chelsea; they are a massive club and one set to continue to grow over the next 10 years," comments Datuk Dr Leo Michael Toyad, Minister of Tourism Malaysia. "Chelsea's matches are viewed by some 350 million viewers in 168 countries. Being a Platinum Partner will give us regular international exposure covering Europe as well as the UK, both of which are prime markets for Malaysia to attract leisure travellers."

For further information, please contact:

ProEvents International Sdn. Bhd.
San Boon Wah
Managing Director
Telephone: +603 7805 3000

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