Mon, 14 Mar 2005

CBF & ProEvents Take Brazilian Football to Asia

BRAZIL - Created from a partnership between Confederacao Brasileira de Futbol (CBF) and FIFA, through Goal Project, Escola Brasileira de Futebol (EBF), has announced the partnership with Asia's leading football marketing and management company, ProEvents, to promote Brazilian football development in Asia region.

EBF's main objectives are to modernize, professionalize, and enable Brazilian football technically and administratively. The target audiences of the School are professionals directly linked to football, coaches, referees, athletes, physical education students, football clubs and federations.

"ProEvents truly is a supporter of Brazilian football and they are a trusted partner of the CBF," said Marco Antonio Teixeira, CBF General Secretary and EBF Executive Coordinator. "By partnering with ProEvents, we take our Goal project one step further and that is to promote our football outside Brazil under a professional and well-planned structure.

"We are five times football world champions. The idea is for EBF to be a center of excellence conjugating factors like updating, modernization and research for the qualification of professionals linked to the area and of professionals from various sectors around the sport, not only in Brazil but also from other countries in the world."

ProEvents has been promoting Brazilian football in Asia through its involvement in FIFA 'A' Match friendlies in Malaysia, China and Hong Kong; as well as international youth tournaments in Hong Kong and Malaysia.

"Brazil is the World Champions and Brazil means world class football. This is a very exciting project for us and for Asia," said Julian Kam, CEO of ProEvents, who is the only Chinese FIFA Match Agent in the world. "By partnering with the EBF, we will be looking into the setting up of official Football Academy in Asian region. This concept is unique and will be the first such programme outside Brazil."

Goal project was launched in 1998 and it is active in more than 180 countries. In most of them the resources destined by the entity were used in the creation of headquarters or training centers and football fields. Brazil, according to Joseph Blatter, FIFA's President, will make it a priority to improve the professionals linked to football as it is a football continent and talent maker: "most federations used the money for physical improvements while Brazil will invest in knowledge. This will be a decisive step for the sports world." states Blatter.

For further information, please contact:

Ms Vicky Ho
Project Executive
Tel: 852 2314 2114

ProEvents > News > CBF & ProEvents Take Brazilian Football to Asia