Thu, 11 Nov 2004

World Team Unveils New Football Retail Concept Store

HONG KONG - World Team Management today proudly unveiled its new football retail concept store, the first "all-in-one" designed football merchandising store in Hong Kong.

Located at Ginza Plaza in Mongkok, the new store, Free Kick, has a floor area of 1,800 sq.ft. and will provide customers with the convenience and unique shopping experience. Football fans no longer need to look everywhere for exclusive football clubs items as they could find a full range of products from official clubs apparels, key rings, mugs to travel bags and other fashionable items from "Free Kick Football Concept Store". The range of items, including some unique and hard-to-find football merchandises, are selected from clubs and national teams in Europe including Arsenal, Manchester United, Chelsea, AS Roma, Juventus, Milan AC, Inter Milan, Real Madrid, Barcelona, Ajax and many more.

"Our store is a big experience that fits in a small space," said Angus Wong, CEO of World Team, the management company of Free Kick and the owner of AS Roma's first branded store in Hong Kong. "The concept store?s size could be bigger but it is big enough to show local football fans what football merchandising store is all about. It is not just about selling football replica jerseys anymore."

"The new retail store will allow us to expand our customer service by providing the best possible product range not typically found in other jersey outlets. In-store shoppers will find items that a supporter must-have, such as memorabilia and lifestyle products ranging from carryon suitcase to tea and coffee sets. In addition, we have sectionalized autographed shirts corner for those who are into collectables. To certify its authenticity each item will come with a certificate and a photograph of the player signing the jersey."

The new Free Kick store features:
- Individual booths showcasing merchandise from major clubs including Arsenal, Manchester United, Chelsea, Juventus, AC Milan, Inter Milan, Real Madrid and AS Roma

- Designated sections for major clubs in European leagues

- Comprehensive range of official jerseys from top European and Asian football clubs

- Official name and number printing services

- Full line of lifestyle and supporter products

- Online and electronic games area

- Exclusive autographed shirts corner

- Customer services for purchasing overseas match tickets

- Free Kick membership cards offering discounts and special promotional items.

"In five years, our business has grown from a handful of fans to a customer database of over 20,000 who are constantly looking for new football clubs' technical products, such as home and away jerseys and club merchandises like wallets, lanyards, key holders and etc." said Wong.

Launched in 1999, Free Kick has attracted over 500,000 visitors. The store generated revenues of almost $40 million, 75% of which accounts from retail sales and 25% from product distribution to retail outlets and major department stores in Hong Kong. With more visitors from Mainland China shopping in places like Mongkok, it is expected that business growth will continue the next five years.

"There is a weekly of minimum of 10 live broadcast European matches on television. In addition, all the top European clubs are eyeing the Asian market and are planning their post- or pre-season training in Asia, including stops in Hong Kong and China. We expect not only the increase demand for football jerseys, but also for football memorabilia.

"We believe in our products and are excited about the potential of this opportunity."

The official opening for Free Kick will be held on 11 November 2004. The store's opening hours are Monday to Sunday from 12:00 noon until 10:00 p.m.


World Team Management Limited ("WTM") is the management company of a number of football merchandising retail outlets as well as official licensee of AS Roma in Hong Kong and Macau.

WTM was formed and solely owned by the brothers, Angus Wong, CEO, and Jimmy Wong, General Manager. The brothers first entered into the retail business by opening their first football merchandise retail outlet, Free Kick, in Mongkok, Kowloon in 1999 and subsequently expanded their business to open their second outlet, Soccer Hero in Causeway Bay. In July 2004, WTM become the first company in Hong Kong to have successfully secured the official exclusive license by AS Roma from Italian Serie-A to operate branded retail outlets in Hong Kong and Macau. The first AS Roma store was opened in Hong Kong on August 23, 2004.

Calendar of Events

April 1999
Free Kick retail outlet opened in Mongkok

March 2003
Soccer Hero retail outlet opened in Causeway Bay

June 2004
WTM was formed

July 2004
Awarded official exclusive license to operate AS Roma retail store in Asia

August 2004
AS Roma store opened in Hong Kong

November 2004
New Free Kick football retail concept store opened

Free Kick Football Concept Store address:
Unit 902-3, Ginza Plaza, 2A Sai Yeung Choi Street, Mongkok, Kowloon.

Soccer Hero Store address:
Unit J, 1/F, Po Ming Building, Foo Ming Street, Causeway Bay, Hong Kong.

AS Roma Official Store address:
63B Granville Road, Tsimshatsui, Kowloon.

For more information, please visit our website at

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