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Mon, 19 Jan 2015

Football Association of Malaysia Signs Long-term Partnership Deal

MALAYSIA - The Football Association of Malaysia have announced a joint partnership with London-based MP & Silva with the national body being guaranteed a RM1.26bil fund over a 15-year period.

The FAM and MP & Silva, an international media rights company, have agreed to set up a company – Football Malaysia Limited Liability Partnership (FMLLP) – to manage the M-League. The FMLLP will manage the M-League’s commercial and broadcast rights with MP & Silva acting as a special adviser.

The agreement between FAM and MP & Silva will be signed on Friday.

Under the agreement, MP & Silva has guaranteed the FAM RM1.26bil for 15 years starting from 2016. MP & Silva will channel RM70mil per year to FMLLP from 2016-2021, RM85mil per year from 2022-2024, RM92mil from 2025-2027 and RM103mil from 2028-2030.

The deal will see the FAM receive 40% from the RM70mil in the first six years with 30% going to the M-League teams. The rest will be used to run the M-League and for referee and youth development.

FAM president Tengku Abdullah Sultan Ahmad Shah was pleased with the tie-up.

“This deal is for the best interest of all the stakeholders with the FMLLP bringing in the money for the M-League and the teams,” said Tengku Abdullah after chairing the FAM exco meeting at the Wisma FAM in Kelana Jaya.

“MP & Silva will be our special partner in the FMLPP to advise on the broadcast and commercial rights. They have handled several major portfolios, including the English Premier League, with a billion dollar turnover.

“The 15-year tenure will be reviewed after six years. It will then be reviewed every three years for the remaining nine years. If they don’t perform, it’s good bye to the partnership,” he added.

Previously, the FAM sold the broadcast and commercial rights to Malaysian pay-TV operator Astro. Under the deal from 2011-2014, the FAM received a total of RM120mil.

ProEvents congratulate both FAM and MP & Silva on this exciting partnership deal.

(Source: http://www.thestar.com.my/Sport/Football/2015/01/19/FAM-hit-jackpot/)

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