Tue, 01 Apr 2014
Usain Bolt and Celcom Axiata Berhad Extend Winning Partnership
MALAYSIA - ProEvents is pleased to confirm the renewal of partnership between Usain Bolt, the reigning 100m and 200m Olympic Games and World Record holder, and Celcom Malaysia for the "Fastest Territory" campaign.
Celcom Axiata Berhad is the first and foremost mobile telecommunications provider in Malaysia.
This highly successful campaign which includes Celcom winning the Gold Award in the Malaysia Effie Awards 2013 with their "Bolt out of the Blue" campaign featuring the fastest man on earth, Usain Bolt.
Celcom is enhancing its 4G LTE performance, and aims to have 1,200 active sites nationwide by mid-2014 in order to create the best network and user experience in the country.
ProEvents previously secured world class footballers & famous entertainers such as Ryan Giggs, Michael Owen, Steven Gerard, Robert Pires, John Terry and Jackie Chan for past Celcom's advertising campaigns.