MALAYSIA - Secured by ProEvents, International superstar, martial artist and movie veteran Jackie Chan has signed for Celcom First & Axiata ESCAPE - Malaysia revolutionary digital service, as their new brand ambassador.
ESCAPE - a personal entertainment space with "unmissable events and irresistible moments" for 13 million Celcom's Axiata's mobile customers and subscribers. Through ESCAPE, users can enjoy various forms of content created, produced and packaged to suit a digital mobile lifestyle including movies, TV series, live broadcasts and events in high resolution. Combined with a unique 'pause and play' feature for watching across multiple devices, content can can be enjoyed anytime and anywhere.
ProEvents previously worked on other world class athletes such as Usain Bolt, Ryan Giggs, Michael Owen, Steven Gerard, Robert Pires, John Terry for past Celcom's advertising campaigns.