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ProEvents > About us
About us

ProEvents is the leading football marketing and management consultancy in Asia with expertise in providing unique and insightful football market intelligence. With offices in Hong Kong, Malaysia and Singapore, ProEvents have organised and promoted football events all over Asia including Brunei, China, Japan, Korea, Malaysia, Singapore, Thailand, Indonesia and Vietnam..

ProEvents's co-founder and CEO, Julian Kam became one of FIFA Licensed Match Agent since 2000, and is the first Chinese to achieve this professional qualification. Together with the chairman, Paul Kam, they entered sports marketing industry by establishing ProEvents Management Limited in Hong Kong in 1992, at a time where the industry was dominated by overseas companies.

Over the past 20 years, ProEvents has become the leading football promoter in Asia. We have organised and promoted more international football matches and clubs football tours in Asia than any other companies. Teams brought into Asia include Manchester United, Chelsea, Arsenal, Liverpool, Manchester City, Barcelona, Bayern Munich, Inter Milan and many others. Apart from Club teams, we also worked with National Associations such as Brazil, England, Argentina and all local football associations in the region. With our second to none track record in the industry, the company is well recognised and respected by leading sports and entertainment companies across Europe, Asia and America as well as by clubs and national associations.

ProEvents are more than just an agent, we offer an all-in-one event management services; carrying out all logistics in house to maintain the highest quality of services available to clients i.e. football clubs and national associations. Apart from events organization, our business also extends to club sponsorship, merchandising & licensing, player commercial endorsement and general consultancy in football industry.


Manchester United Asia Tour 2009

“From every perspective, including preparing the players for the new season; interacting with our fans; delivering on our commitments to sponsors; and leaving behind a legacy for the local community, the tour could not have gone better. This is a tribute to your (ProEvents) efforts on our behalf.”

- David Gill, Chief Executive of Manchester United

“Thank you so much to you (Paul Kam) and your team (ProEvents) for all the arrangement you put in place for this summer’s pre-season tour. I really do believe that all the logistical arrangement made for the party were absolutely excellent and could not be faulted.”

- K. Ramsden, Secretary of Manchester United

Arsenal Asia Tour 2011

“Arsenal’s historic summer Tour of Asia was a huge step forward for our Club and a massive success. It would not have been possible without the support and help of people like you (ProEvents).”

- Angus Kinnear, Marketing Director of Arsenal FC

Barclays Asia Tour 2011

“Thank you ProEvents for all of your hard work in delivering a successful Barclays Asia Trophy in Hong Kong, … , the best yet in nearly every aspect of both organisation and local impact. You (Paul Kam) and your team (ProEvents) are to be congratulated.”

- Richard Masters, Director of Sales and Marketing of the Premier League